We discovered people felt their assets were poorly organized and were strewn all across the digital landscape, buried in countless folders - weвЂ™ve all experienced this frustration, right? This was our вЂњahaвЂќ moment. As they moved through the design process into creating higher fidelity comps, they also needed to use a wider range of their own visual assets. To kick off our exploration we held an internal hackathon around a simple question: How can we offer new types of visual content outside of iconography to our customers? The first step in the process was for each team member to interview two image вЂњcreatorsвЂќ and two image вЂњconsumers.вЂќ Through these interviews, we learned Noun Project was really valuable at the beginning of a designerвЂ™s workflow when they were rapidly prototyping.

When we first started to explore ways of expanding beyond iconography I donвЂ™t think any of us thought it would result in a completely new product, but thatвЂ™s exactly what happened. How did you decide on Lingo? What were the challenges you were experiencing in your own workflow that led you to develop this solution? None of this content was on Noun Project though, so in 2015 we started to look at ways to grow beyond iconography and further pursue our mission. It consists of colors, patterns, gifs, photos, UI components and many other types of visual content we interact with on a daily basis. Visual language however, is much broader than just iconography. In fact, our mission is вЂњCreating, sharing and celebrating the worldвЂ™s visual language.вЂќ WeвЂ™ve always looked at Noun Project as more than just a collection of icons, but instead as a visual language that helps people communicate.

We started Noun Project because we wanted to create a universal dictionary to help people visually communicate information and to make visual communication accessible to non-designers. You founded Noun Project in 2011 - when did you decide it was time to develop a new product and why? We sat down with Edward Boatman, Noun Project Founder and CEO at Lingo, to learn more about what led to its creation and where the product is today. Designed to help teams manage and share their digital asset libraries, Lingo is a new kind of digital asset management tool built for todayвЂ™s visual world. In 2016, the team behind Noun Project developed and launched a brand new product - Lingo. Since launching on Kickstarter in 2011, Noun Project has grown to become the worldвЂ™s leading resource for icons.

Used by some of todayвЂ™s most innovative companies, Lingo is transforming the way creative teams work. How the Team Behind Noun Project Built a Powerful New Way to Manage and Share Digital Assets

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